Jordana is a new brand to me, though I've heard about it before, at least about their Best Lash mascara (which I have and find impressive for a regular formula), I didn't know they have matte lipsticks that are so highly rated on Makeup Alley as well. I've got four shades that a bit of everything, but they have quite a large selection of shades, so these are great also if you want to experiment with colours as they are really affordable.
Texture: These are thick, but still creamy enough for an even application. They remind me of some Mac lipsticks, to be more precise their Please Me and Lady Danger which is are both Matte finish. The colour is fully opaque and have that classic lipstick matte finish, which isn't as matte as lip creams, but still a bit on the creamy side upon application. I don't think I've ever tried a more impressive matte lipstick for such an affordable price. Essence has nothing on these, while Catrice's are already as impressive, but cost a bit more. I don't find these actively drying, but they are not moisturising, however, on my lips this does not present itself as a problem. I find these comfortable on the lips and as far as I read reviews on Makeup Alley, an overwhelming majority feels the same way, but as I always say it also depends on in what condition are your lips.
Colour: These come in tons of shades and I picked four that I thought might be more interesting to you. I got the good old classic red called 10 Red, something for nude lovers - 28 Natural, a light pink 48 Pink Passion which I got to compare with Please Me by Mac and the wild card in this selection 60 Plum Obsession because I suspected it may be a pretty popular colour.
I wanted a good selection of red shades that would be useful for future posts and this was my choice for a warm red. It's a bright orange based red that isn't as punchy as Mac's Lady Danger, so it's a lot easier to wear. I chose Matte Style from the Modern Mattes for a cool toned red and I wear it more often because I think it suits me a bit better, but if you have a warm skin tone, this one will look amazing on you.
Natural was my choice for a warm nude. It's a peachy nude that is very easy to wear and is appropriate for almost any occasion. Such shades differ the most on different skin tones, so keep that in mind. If you're not as pale as me, this will look more nude on you.
48 Pink Passion
I picked this shade because I heard it's close to Mac's Please Me and because it's such a standard everyday colour. It's a warm light pink that is indeed similar to Please Me, but it's a bit less vibrant. In terms of formula and finish they are very similar as well.
60 Plum Obsession
This is a shade that I wouldn't pick up if I were in a shop, but I chose it deliberately because it looked like it might be interesting to you. And you know what, I ended up really liking it. It's a cool toned fuchsia-violet/orchid shade, a fun and bright colour that might appeal to fan of lipsticks like Flat Out Fabulous by Mac.
Staying Power: is comparable to Mac's matte formula, so really good, though it depends on the intensity of the shade. Darker ones obviously last longer than the paler ones.
Scent: The intensity of the scent varies from shade to shade, but they all have a fruity vanilla scent.
Packaging: the only thing that isn't impressive at these lipsticks. The packaging is seriously cheap. When I was in my very early teens I got those cheap lipsticks from our version of a dollar shop (199 SIT če se kdo spomni) and the packaging of those was exactly the same as these. It's very fragile, so don't plan on carrying these in your bags. However, it's the product inside that matters and that one wins hand down. I'd rather have a cheap packaging and a great product inside than vice versa. The shape of the lipsticks is different at every shade, which means you might have a problem creating a nice shape, but at matte lipsticks I always like to use a lip liner anyway.
Price and availability: Mine are from Click2Chic where they cost 2.60 € (I got them to swatch for their website). I hear you can get them for a dollar in the US in some shops, but I don't know their regular price. Europeans can get it on the official Jordana Cosmetic EU site where they cost 1.96 € (but the shipping is crazy expensive at 7.74 €). By the way, I was told that Jordana is a sister brand to Milani.
If I overlook the cheap packaging, which is forgiveable considering the price, these are some of the best budget lipsticks I tried and the cheapest most impressive ones. The formula is outstanding, I really wish Essence would take the page out of their book and attempt to do something similar. I think Milani's one are even better, at least in terms of finish, while the formula is very similar, but in general this is a company that knows how to make a good matte lipstick for an affordable price. The selection of shades is also impressive which is just another plus. These don't have such a high rating on Makeup Alley for nothing.
Have a great day!