'Even though "The Pill" has now been used for more than 50 years, everything changed in the early 1980s. Let me explain.
When "Direct To Consumer" advertising was approved by the U.S. Congress, the era of birth control pills with hip names being presented DIRECTLY to the American consumers via television and magazines began. The result, artificial hormones, i.e. birth control pills, are now a multi-billion dollar industry.'